Pro Synthesis Oy created its sustainability report with Aila

Pro Synthesis Oy created its sustainability report with Aila
Martta Ääri

Martta Ääri

29.8.2025

Pro Synthesis Oy created its first sustainability report with Aila: CEO Hanne-Leona Luomajoki shares her thoughts on the reporting process.

Pro Synthesis Oy acts as a developmental partner for executives and decision-makers, catalyzing wise transformation and courageous decision-making with clarity in a world of complexity. The company works across organizations from executive teams to grassroots level – ultimately serving the entire organization.

One of Pro Synthesis Oy’s guiding principles in its client work is building psychological and social sustainability together with the customer. This developmental partnership approach fosters stronger sustainability in human relations and increased psychological safety of teams, which both form the foundation for a successful organizational culture.

When it became time to prepare a sustainability report, CEO Hanne-Leona decided to use Aila’s VSME tool.

“Although I had no prior experience with sustainability reporting, as soon as I learned about Aila Earth’s services, I sensed a natural push to get started. Despite being a small company, Pro Synthesis Oy invests in pioneering, foresightful practices. A pioneering spirit and a future-building mentality describe both me and the company I founded. I didn’t feel compelled to do this because of funding or obligation. It’s more a matter of values and my company’s societal mission. Nature is dear to me – also as a teacher. I am interested in all activities that support nature and the future. Sustainability is a key value for my company, as well as for our clients and partners. As a small and agile business, we wanted a cost-effective and straightforward solution that directs us to the right questions in strengthening and ensuring sustainability,” she explains.

Aila’s tool guided us through the reporting process step by step. Through questions and examples, the company was able to identify its key ESG impacts and compile the information into a coherent report.

"I was positively surprised by how smoothly we progressed from the initial discussion to the final report. The tool was clear in its instructions, and the result was a high-quality report that we can already present to our stakeholders," says Hanne-Leona. I found the collaboration with Martta Ääri to be truly seamless and pleasant. She patiently guided the process to completion, down to the details. That felt relieving and reassuring, since as an entrepreneur I often have to handle many things entirely on my own.”

Visit Pro Synthesis's website and learn more: https://prosynthesis.fi/

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